You’ve done this thousands of times. You clicked a link, a website loaded, and in a few seconds, you trusted it, or you didn’t. You probably can’t explain exactly why you felt that way. You just did. You hit the back button and moved on.
But that quick decision is far from random. A lot is going on behind the scenes.
The brain works quickly with visual information, and it does a background check on everything it sees. Is this a clean, well-laid-out website or a mess? Are the photos high-quality or terrible stock photos from 2011? Does this writing sound like a human wrote it, or does it sound like a committee wrote it and then left it alone for six years?
Trust is everywhere on a great website, even if you don’t realise it. There’s branding. There are quick load times. There’s clear information about who you’re dealing with and what they do. There are real testimonials from real people. There’s a phone number that’s not three clicks deep, as if they don’t want to be contacted. For help with Web Design Exeter, visit https://exeter.nettl.com/digital/web-design/
In the end, a trustworthy website feels like it has nothing to hide. Everything is where you’d expect it, and a little voice in the back of your head says, “Yeah, I guess these people are for real.”
And it’s not a coincidence that a trustworthy website feels this way. The best web designers make you feel this way on purpose.
