One of the most important decisions you make when you are setting up your on-line presence is your domain name. This is just as important as choosing your company title and your branding colours and logos; therefore, here are five more top tips to follow when you are choosing the best domain name for your enterprise.
1. Use your locality name
When your enterprise provides a local service, it makes sense to include the name of your locality; however, you need to make sure that it has not been used before. According to Digital Marketing Magazine, domain disputes are common. There have now been more than 10,000 disputes and you don’t want to get involved in one!
2. Make it stick in the mind
Think up a few possible domain names and run them past your friends and family; a few days later, ask them which they can remember. This will give you an idea of which ideas are most memorable and which stick in the minds of your customers. You want them to remember you and come back to your site again and again. Brand loyalty is very important in digital marketing.
3. Numbers will not help
The use of numbers and hyphens is problematic. Numbers can be numeral (6) or used as a word (six), which can cause confusion. A professional SEO agency in Dublin, such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, can tell you how your domain name will alter your ranking in search engine results.
4. Think about the future
When your brand becomes well known, others will try to piggyback on your success; therefore, if you buy the .com domain name, you may want to also purchase the .co.uk domain name to stop a competitor using it to promote their business – you don’t want others to benefit from all your hard work! This could also be extremely damaging for your brand reputation if they offer an inferior service or products. View this extra outlay as an investment in your brand’s future.
5. Don’t hang around
Thousands of domain names are sold every day, so act fast. If you have come up with a killer idea for a domain name, take steps to purchase it right away before someone else comes up with the same idea and gets in first!
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