If you are looking to invest in new customised signage for your business, you are likely to have a list of the things you want to include such as your business name, your phone number, and a description of the services you offer.

Have you also thought about the overall style of the customised signage you want, including its construction, artwork, and design elements? Each of these aspects can make a huge difference to what your sign says about your business.

Both design and content matter

As your business signage is one of the first things your customers will notice as they approach your premises, it is important to ensure you are presenting your business in the best possible light. Poor signage can send unwanted messaging and may even turn some of your potential customers away before you have had the chance to meet them.

The content of your sign isn’t the only thing that matters; in addition, how it is presented can communicate a lot about the core values of your business, the quality of the services you offer, and the level of service customers can expect to experience when engaging with your business.

The importance of good design

Research conducted by FedEx found that more than 75% of consumers surveyed had gone into a shop for the first time because its signage had caught their attention.

The same study also found that 68% of surveyed consumers have purchased a service or product because signage drew them in. Similarly, 68% of respondents noted that they think signage often reflects the quality of the services and products a business provides.

When designing your bespoke signage, it is important to clearly understand your brand values and the messages you want to convey, both to your existing customers and all the new potential customers walking past your premises. Everything from the colours and fonts you choose to the materials used in the construction process matters, so working with an experienced signage team is one of the best ways to obtain the best outcomes from your investment.