Recently, more and more people are faced with the following situation: in an unfamiliar city, I want to go and eat somewhere. At the same time there are no recommendations from friends, so you have to go on a journey and independently search for institutions. In one restaurant there are a lot of visitors and people are waiting for the moment of the table release. Nearby the institution is empty. In spite of this, the person will rather go to a crowded restaurant and wait for the place to become free. Such institutions are in demand and all because their owners know about the main secrets of the success of this restaurant business.
Here top 5 success secrets of a restaurant business
Any owner needs suitable employees, and they need a suitable boss. Moreover, you need to enlist the support of as many suitable guests as possible. It sounds simple enough, but in reality, everything is much more complicated. Most bosses often complain about employees’ bad faith. However, this only means that they themselves are disgusting bosses.
The process of choosing the right staff is not difficult – you need to put enough effort and take time to do so. Also, the responsibility of the head – the care of the waiters and other staff. If the owner walks through the institution in a bad mood, managers are unlikely to be in the spirit. Staff serving the guests, will not tune in better and will not be able to fully serve the guests. When they work reluctantly, the turnover is significantly reduced, and the boss becomes angrier. You need to be positive to motivate staff to work as productively as possible.
Many grocery stores believe that good quality is a guarantee of attracting guests. This opinion is erroneous. Guests are actively attracted by a good concept, competent marketing, a passion for their work and proposals that are 100% compliant with market requirements.
Quality should be assumed so because only in this case it will be possible to count on regular guests. In the restaurant business, quality is a guarantee of consistently good service. It is associated with food, drinks, service, atmosphere, and cleanliness. In this case, the installation of standards and regulations is required.
It is recommended that quality be “measurable”. For example, you need to analyze what kind of music and how loud it should play. Also, it is necessary to determine the lighting depending on the time of day.
Promotion in social networks
Often, the owners do not place much emphasis on social networks. They publish personal photos, report records of their colleagues, leave the profile blank. Now in the market of the restaurant business is not valid. It is necessary to give colleagues, friends and subscribers useful information for them, including telling about the institution’s news, inviting not events, taking photos of new items on the menu, and so on.
Before publishing information in social networks, you need to think about how a particular post will be combined with its brand. Subscribers will appreciate this and become more enthusiastically interested in the profile.
Identify the target audience
Using the example of such large networks of Barista Brava and Starbucks, we can draw the following conclusion: you need to know regular customers by name, remember their preferences – this will be a huge plus for the institution.
When a person visits a restaurant, he wants not only to drink tea and eat, but also to feel comfort, comfort, and a high level of service. Nice to see smiling and addressing you by the name of the waiters. In my head, there are thoughts associated with the fact that you really love. Be sure that a person will come to your cafe with joy, spend more money and spend the maximum amount of time. If his friends ask for advice, he will accurately give information about your establishment.
Promotions and awards for particularly active
Recently, such a concept as gaming has been increasingly used in the restaurant business. This is exactly what you need to apply in the restaurant business. Visitors are drawn into the game so that each trip to the institution was not just a reason to eat, but was perceived as a game quest.
The essence of gaming can be explained with the following example: the owner of a cafe in the United States has introduced a special system of ratings and rewards. For example, visitors who drank different kinds of beer for a month received the title of master. This was confirmed by a branded T-shirt and a diploma. The extremely interesting decision that exactly motivates a person to visit a cafe once again.
You need to think about how and what elements can be used in the institution. Perhaps it is better to think about the rating, scoring system and so on. It is necessary to involve people, to make a trip to a restaurant for them not as usual, but more unique and original. After thinking through the “game” system, it will be possible to count on a solid client flow.
Thus, if you take into account the secrets described above and really adhere to them, you will certainly succeed and bring your institution to a new level. Regular customers will begin to advise him to their friends, and this guarantees a good and stable profit, which means a real opportunity for the development of the restaurant.