What do you need to know about voice search?

Voice recognition technology has made huge advancements in a relatively short period of time. With the utilisation of AI assistants increasing, it is not unreasonable to predict that the technology will continue to see enormous advancements in the coming years.

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More than 35 million Americans used voice-activated assistants in the last year alone. With most systems operating with 95 per cent accuracy, it is not difficult to understand why voice search is being widely adopted as an efficient way to search the internet for specific pieces of information.

The increase in voice searches will impact SEO practices, with the following points important to keep in mind when adjusting strategies for developing technologies.

Long-tail keywords and relevant phrases

Although voice searches are typically very similar to typed searches, people tend to utilise a slightly more conversational tone and conduct somewhat longer queries. This means it is important for businesses to increase their list of target keywords to incorporate more long-tail keywords and widely-used, relevant phrases.

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Investing time and resources in this process will help you to ensure relevant phrases can be efficiently incorporated into your website’s content, boosting your ability to secure good ranking positions for a variety of voice searches and outperforming your competitors.

Optimise for mobile

As the majority of voice searches are conducted through mobile devices, ensuring your website is fully optimised for mobile is essential. Delivering an excellent user experience should be at the top of your list of priorities, ensuring your design is responsive, intrusive advertisements and pop-ups are removed, and page loading times are kept to a minimum.

Mobile optimisation has been significant to every professional London SEO agency, such as https://www.elevateuk.com/seo-services/, for some time. Working with a professional team to deliver the most streamlined mobile site possible for your business is becoming more important than ever before.

Featured snippets

Google’s featured snippets are incorporated at the very top of the results pages and include a couple of sentences from the answer Google has deemed most relevant to a specific search query. Aiming to secure featured snippets for your website should form a key part of your voice search strategy because these sentences will be read aloud by voice search technology, ultimately helping you to establish and develop your brand authority within your niche.

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