Why your website is vital to your digital marketing strategy

Your website is one of the best marketing tools you have; therefore, it makes sense that it should be an integral part of your digital marketing strategy.

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Your website is one of the main ways in which people interact with your business and one of the first things that potential customers will see. If you have a great website that reflects your brand properly, customers are more likely to engage with your business; if your website is average and forgettable, they may leave to go to a competitor’s website.

If you want to make sure that your future marketing campaigns are successful, here is why your website is vital to your digital marketing strategy.

A good website will encourage engagement

It can be frustrating to start a marketing campaign only to later realise that it barely boosted sales or the number of sign-ups to your website. This problem is often caused by an issue with the website – perhaps it loads too slowly, perhaps it is difficult to navigate, or perhaps it does not convey a professional image.

If you want to improve your website, review it while asking yourself these questions:

– Is it turning visitors into customers?
– Are your competitors more successful?
– Do you use SEO?
– Is the branding clear on the website?
– Does the website load quickly?

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If you notice any problems with the website, such as slow page loading times, it will benefit you to resolve the issues so that you can increase engagement. According to the New York Times, Google engineers have found that users will leave websites if it takes over 400 milliseconds for the web pages to load.

If you are looking for web designers in Newport, companies such as netcentrics.co.uk offer an affordable and professional service.

Should you update your website?

If you have decided that your website need updating, you should take time to consider which factors are most important during the redesign. For some businesses, the main priority is speeding up load times; other businesses may prioritise creating useful, relevant content. Either way, it is important to be clear about what you want when you approach a web designer, as this will ensure that you are 100 per cent happy with the results.

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