Subscribers are the lifeblood of many websites, but actually managing to increase the number of sign-ups without resorting to frustrating tactics, such as obstructive ads, can be tough. To help you out, here are four alternative methods which should bolster your subscriber base while keeping casual visitors happy.
Craft Content Carefully
At the end of the day, the people who head to your site will only keep coming back if they are consistently engaged and impressed by the content you offer. So putting a lot of effort into its creation can really pay off.
Remember that there are penalties for sites which instead choose to bombard visitors with pop-up ads that ask them to sign up. And in the age of smartphone dominance, it pays to prioritise quality content over distracting on-page elements.
People consume content in different ways, and while some people will be happy with a quick overview of a topic, others will relish a more in-depth discussion. You can satisfy both groups if you augment articles with additional downloads of relevant, engaging and expanded coverage of the subject at hand.
Getting in touch with a web development company in London, such as https://www.redsnapper.net/web-development-services-london, is a sensible way of optimising and augmenting content effectively to earn more subscribers.
Adding calls-to-action to content is a long-standing strategy to engage with first-time visitors and convert them into committed customers. But positioning CTAs so that they have the biggest impact is essential.
Avoid the temptation to cram them in as early as possible, as this will likely jar with readers and seem unnatural. Instead, try to integrate CTAs deeper into an article so that anyone who encounters them will already have proven themselves interested in what your site has to offer.
Implement Subtle Interstitials
While pop-ups which fill the entire display and get in the way of content are clearly problematic, there are ways to use interstitial ads to increase subscriber numbers without falling foul of Google’s latest algorithmic updates.
A so-called ‘hello bar’ is one such option, and it is a lot more subtle than a traditional pop-up. It can appear at the very top of the page and contain a simple CTA and a place for visitors to enter their email address – all without detracting from the overall quality of the experience.